CHICAGO, Ill. (WTVO) — McDonald’s is reportedly working to create a $5 Value Meal to help offset slowing sales.
According to a report by Bloomberg, the $5 meal would include four items: a McChicken or McDouble sandwich, four-piece Chicken McNuggets, fries, and a drink. Sources confirmed those potential offerings to CNBC, but the chain declined to comment to the outlet.
The Chicago burger giant previously said inflation-weary customers are eating out less often in many big markets.
McDonald’s President and CEO Chris Kempczinski said during an investor call last month that the company needs a nationwide value message and marketing to back it up. In some areas, it’s losing out to competitors on customers’ perception of value and affordability, he said. Wendy’s is currently offering free fries with the purchase of a medium burger, for example.
The full article is available at ozarksfirst.com.
(Story by John Clark, WTVO, found at ozarksfirst.com)
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