Meta executive claims goal of Threads is to create a ‘less angry place,’ not replace Twitter

Tuesday, July 11, 2023 at 12:00 AM

(The Hill) – A top executive at Meta, the parent company of Facebook and Instagram, said on Friday that the goal of the company’s new platform Threads is to create a “less angry place” and not to “replace Twitter.”

“The goal isn’t to replace Twitter,” Instagram chief Adam Mosseri said in a Threads post. “The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter.”

Threads has widely been portrayed as a direct rival to Twitter, which has undergone several controversial changes since billionaire Tesla and SpaceX founder Elon Musk acquired the social media company last fall.

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